To attract applications in 2013, Staffordshire University took bold action. They restructured all of their courses to legitimately promise students a set of real-life, real-world skills that would prepare them for employment.

To bring the Staffordshire Graduate promise I created distinctive press ads, and used motion graphics to bring the Staffordshire Graduate promise to life on TV, in cinemas and online.

 

CLIENT: Staffordshire University   AGENCY: Plain English